Privacy Policy

In compliance with the obligations deriving from national legislation (Privacy Code) and community legislation (European General Regulation n. 679/2016) regarding the protection of personal data, Viara S.R.L. respects and protects the privacy of visitors and users.
This privacy statement applies both to the collection of information from the website and from other channels.

1 – LEGAL BASIS OF THE TREATMENT

With the use or consultation of this site, visitors and users explicitly approve this privacy statement and consent to the processing of their personal data in relation to the methods and purposes described below, including any disclosure to third parties if necessary for the provision of a service.
The provision of data and therefore the Consent to the collection and processing of data is optional, the User can deny consent, and can revoke an already given consent at any time. However, denying consent may make it impossible to provide some services and the browsing experience on the site would be compromised.
The data of registered customers are processed on the basis of the ongoing relationship with Viara S.R.L., from the moment the contract has been concluded.

2 – PURPOSE OF THE TREATMENT

By processing of personal data we mean: registration, storage, organization, consultation, selection, extraction, comparison, processing, use, modification, interconnection, blocking, communication, cancellation and destruction, transfer or dissemination, or the combination of two or more of such operations.
The processing of data collected from the site, in addition to the related purposes, instrumental and necessary for the provision of the service, is aimed at the following purposes:

2.1 – STATISTICS

Collection of data and information in an exclusively aggregated and anonymous form in order to verify the correct functioning of the site, to improve the online store and the platform.
None of this information is related to the natural person-User of the site, and does not allow identification in any way.

2.2 – SECURITY

Collection of data and information in order to protect the security of the site and users (spam filters, firewalls, virus detection) and to prevent or unmask fraud or abuse against the website.
The data is recorded automatically and may possibly also include personal data (IP address) which could be used, in accordance with the laws in force on the subject, in order to block attempts to damage the site itself or to cause damage to other users, or in any case harmful activities or constituting a crime. These data are never used for the identification or profiling of the User and are periodically deleted.

2.3 – MARKETING / ADVERTISING

Collection of data and information in general and in particular on the orientations and preferences of the User; send information and advertising material, including from third parties; send commercial communications, including interactive ones; carry out direct sales or placement of products or services; develop studies and statistical research on sales, customers and other information, and possibly communicate the same to third parties; transfer the data collected and processed for commercial purposes to third parties, including for sale or attempted sale, or for all those legitimate commercial and/or statistical purposes, publish reviews of our services.

These data, possibly including the IP and other identification data, are used in order to allow third parties to send through this site to the User’s browser advertisements relevant to the User’s interests and to measure the effectiveness of advertising messages. These ads can also be presented on other sites in the advertising circuit (remarketing or retargeting).

The advertisements published on the site are provided on the basis of agreements with third-party companies, which use data collected by them directly, for which collection our site acts as a mere intermediary. This data does not include your name, address, email address or telephone number, and is used to provide you with personalized advertisements about products and services. For more information on these services, please read the information provided by third-party companies, which also indicate the options for possibly disabling the collection of information by these companies.

Further information on the following web pages:
– Google advertising circuit: https://www.google.com/policies/technologies/ads/
– Facebook advertising circuit: https://www.facebook.com/about/privacy/

2.4 – SHOPPING/PROVISION OF SERVICES

Collection of data to manage orders, provide products and services, process payments, communicate with users regarding orders, products, services and promotional offers, update registers and, in general, manage user accounts, display content such as lists wishes and customer reviews and recommend products and services that may be of interest to users.

2.5 – ADDITIONAL ACTIVITIES

Communicate data to third parties who perform functions necessary or instrumental to the operation of the service, and to allow third parties to carry out technical, logistical and other types of activities on our behalf.
This site uses suppliers to carry out some activities, such as fulfilling orders, delivering parcels, sending traditional mail, analyzing data, providing marketing assistance, making credit card payments and providing customer services.
The suppliers have access only to the personal data that are necessary to carry out their tasks, and undertake not to use the data for other purposes, and are required to process the personal data in accordance with current regulations.

This category of data is kept only for the period of time necessary for the provision of the service.

3 – DATA COLLECTED

This site collects user data in two ways.

3.1 – DATA COLLECTED IN AN AUTOMATED MANNER

While users are browsing, the following information can be collected and stored in the site’s log files:

  • Internet protocol (IP) address;
  • Browser type;
  • Parameters of the device used to connect to the site;
  • Name of the internet service provider (ISP);
  • Date and time of visit;
  • Web page of origin of the visitor (referral) and of exit;
  • Possibly the number of clicks.
  • These data are used to analyze user trends and collect data in aggregate form, administer and guarantee the security of the site, and are in no way attributable to the identity of the User.

3.2 – DATA PROVIDED VOLUNTARILY

The site may collect other data in the event of voluntary use of services by users, such as commenting services, communication services (chat, contact forms and sending emails), purchase services (cart):

  • name and surname;
  • date of birth;
  • email address;
  • physical residence address;
  • VAT number and/or tax code;
  • credit card and/or current account number and/or IBAN;
  • company and headquarters;
  • image (avatar);
  • social profiles;
  • geographical location.

These data are provided voluntarily by the User when requesting the service, or when entering a comment, and will be used exclusively for the provision of the requested service and processed only for the time necessary for the provision of the service.
The email address is also used to send promotional material to users who are already customers, therefore in the context of an existing commercial relationship. The customer can always oppose the sending of such communications. For users who are not yet customers, the sending of promotional material is subject to the collection of consent, which can be revoked later.
Tax data is necessary in order to use the services provided for a fee, and for billing purposes.
The data collected by the site are not provided to third parties, unless it is a legitimate request by the judicial authority and only in the cases provided for by law. However, the data may be provided to third parties if this is necessary for the provision of a specific service requested by the User, or for tax purposes or for the execution of security checks or site optimization.

5 – DATA CONSERVATION PERIOD

The data collected is processed for the time necessary for the purposes for which it was collected, and in any case no later than the time prescribed by law.
The data necessary for tax purposes are kept until the assessments relating to the corresponding tax period are defined, therefore for at least 10 years and more if the relative annuity is not yet prescribed for tax purposes.
Upon expiry, the data will be canceled or anonymized, unless there are further purposes for the conservation of the same (e.g. warranty supply obligations, tax obligations).

6 – TRANSFER OF THE COLLECTED DATA TO THIRD PARTIES AND NON-EU COUNTRIES

The personal data of users/customers are an essential component of our work and the transfer to third parties is not one of our activities. However, this site in carrying out its activities and in carrying out the services requested by users may have to transfer some data to third parties who perform specific instrumental tasks connected to those of the site, including: order fulfillment, mail delivery, data analysis , marketing assistance, credit card payments, etc… Suppliers have access only to the data necessary to carry out their specific task, and are required to treat them in accordance with this Information.
In the event of a company or production unit transfer, the Customers’ personal data are part of the company assets that are transferred, but remain subject to the commitments set out in this Information, unless new consent is requested.
In the event that data is transferred to companies located outside the European Union (for example Google, Facebook and Microsoft –
for LinkedIn and Skype), we ensure that they are transferred in compliance with current regulations on the subject and in particular with the rules established by the General Regulations for the protection of personal data. The transfer is authorized on the basis of specific decisions of the European Union and of the Guarantor for the protection of personal data, in particular decision 1250/2016 (Privacy Shield http://eur-lex.europa.eu/legal-content/IT/TXT/?uri=CELEX%3A32016D1250 – here the page disclosure of the Italian Guarantor http://www.garanteprivacy.it/web/guest/home/docweb/-/docweb-display/docweb/5306161), for which no further consent is required.
By activating the contract, the user expressly consents to the transfer of data in the cases indicated above.

7 – SECURITY MEASURES

The Data Controller processes visitor/user data in a lawful and correct manner, adopting the appropriate security measures aimed at preventing unauthorized access, disclosure, modification or unauthorized destruction of data, as well as unlawful use of data. The processing is carried out using IT and/or telematic tools, with organizational methods and with logic strictly related to the purposes indicated, and the data is stored and stored in secure structures with access restrictions and personnel verification. Access to information is strictly limited to authorized personnel.
The website is constantly monitored to check for any security breaches and to ensure that your information is secure.
In addition to the Data Controller, in some cases, categories of persons involved in the organization of the site (administrative, commercial, marketing, legal, system administrators) or external subjects (such as third party technical service providers, postal couriers, hosting providers, IT companies, communication agencies).

It is important that you adopt suitable protections against unauthorized access to your password and to your computer. Always make sure you are logged out when using a computer shared with other users.

8 – USER RIGHTS

Pursuant to art. 7 of Legislative Decree 30 June 2003, n. 196 http://www.garanteprivacy.it/web/guest/home/docweb/-/docweb-display/docweb/1311248 and of the General Regulations for the protection of personal data, the User can, according to the modalities and within the by current legislation:

  • object in whole or in part, for legitimate reasons, to the processing of personal data concerning him for the purpose of sending advertising material or direct sales or for carrying out market research or commercial communication;
  • Request confirmation of the existence of personal data concerning him;
  • Know its origin;
  • Receive intelligible communication;
  • Have information about the logic, methods and purposes of the processing;
  • request the updating, rectification, integration, cancellation, transformation into anonymous form, blocking of data processed in violation of the law, including those no longer necessary for the pursuit of the purposes for which they were collected;
  • in cases of treatment based on consent, receive at the sole cost of any support, your data provided to the owner, in a structured and readable form by a data processor and in a format commonly used by an electronic device
  • the right to lodge a complaint with the Supervisory Authority (Privacy Guarantor – link to the Guarantor’s page http://www.garanteprivacy.it/web/guest/home/docweb/-/docweb-display/docweb/4535524);
  • As well as, more generally, to exercise all the rights that are recognized by the current provisions of the law.
  • Requests should be addressed to the Data Controller.

 

9 – SUBJECTS OF THE TREATMENT

The data controller in accordance with the laws in force is: Viara S.R.L., with registered office in Via Allende, 7 40026 IMOLA BO, which can be contacted at the email info@viara.it, or at the specified address.
The data processor in accordance with the laws in force is: Viara S.R.L., who can be contacted at the email info@viara.it, or at the specified address.

10 – UPDATES

This privacy policy is updated on 25-05-2023.